Unfortunately, McLuhan is not really a very good writer. McLuhan kills Big Brother on the last page of this book. But beĪdvised, once you read McLuhan, you will never be able to ignore the Hear in our lessons on how to surf theĮlectronic wave into the shore light of the next millenium. McLuhan is still 'far-out man.' Written inġ964, this book is more insightful and current than any present media 'media,' and it impacts our perception of reality (what aĬoncept,) and that to be forewarned of its impact is to be (The instantaneous, electric informationĬarried inside by the nerves, is now externalized.) This is Manifested in the extensions of electricity, has placed our nervous He asserts that this evolutionary progression, now Notes the impact that they have had, and the toll they take onĬonsciousness.

Third book, McLuhan reviews the evolutionary extension of humans, and Is this electric nervous system that now makes us so nervous about Weapons, and finally, our nervous system into electric information. Through technology: foot into wheel, skin into clothing, teeth into Since the advent of civilization, humans have been evolving themselves Introductory essay by Lewis Lapham, editor of, rating=10: Media-sculpted society of the future is supplemented by an Political and social changes that have occurred in the last part ofĪ reissue marking the 30th anniversary of McLuhan's classic on the McLuhan's work in the light of the technological as well as the In a new introduction, Harper's editor Lewis Lapham reevaluates This reissue marks the 30th anniversary (1964-1994) of McLuhan'sĬlassic expose on the state of the emerging phenomenon of mass media. Reviews and Commentary for Understanding Media: The Extensions of Man

The Phonograph: The Toy That Shrank the National Chest 275.

The Telephone: Sounding Brass or Tinkling Symbol? 265.

The Typewriter: Into the Age of the Iron Whim 258.

Ads: Keeping Upset with the Joneses 226.

The Photograph: The Brothel-without-Walls 188.

The Printed Word: Architect of Nationalism 170.

Challenge and Collapse: The Nemesis of Creativity 62.

Hybrid Energy: Les Liaisons Dangereuses 48.

The Gadget Lover: Narcissus as Narcosis 41.

Understanding Media: The Extensions of Man Table of Contents Sensibilities and our assumptions about how and what we Lexicon, and McLuhan's theories continue to challenge our Global village' and 'the medium is the message' are now part of the Marshall McLuhan's classic expose on the state of the Understanding Media: The Extensions of Manĭimensions (in inches): 0.91 x 8.80 x 5.94 McLuhan: Understanding Media Marshall McLuhan

Mcluhan the extensions of man